Domain names are very important for businesses, blogs or for any website. It should
align with the goal of your website or something you like. If you are starting a new business then you have to think of a business name that will have a related domain name also.

A domain name is a website’s address and websites are known as web properties. So, if you cannot choose any address for your property, how can you choose anything you like for your website. Thus, a short and memorable domain is all it takes to make a business successful or unsuccessful.

 The domain name helps in building the brand also. If your website DNS domain name is the same as your business name. Your customers will easily remember your branding and return to your website. Your website can be found easily by entering your business domain name in browser search bar.

A good domain name can be remembered by anyone and is something can be pronounced easily. Brand-able domain names, help visitors to identify your branding, connecting to your idea.

  • Add-on or hidden fees associated with transferring your domain name to another company.
  • Reasonably-priced services.
  • History and reputation of providing quality services.
  • Accredited by the Internet Corporation for Assigned of Names and Numbers (ICANN).
  • Easy domain transfer and forwarding services.
  • 24/7 customer support.
  • Private WhoIs registration.
  • Manual and automatic renewal features.
  • Easy DNS configuration without need of support.

If you let your web designer own your accounts, you’re at their mercy. They can charge exorbitant fees to make simple changes. Or your business relationship may end for any number of reasons, many of which are out of your control. The relationship could go sour, they could quit the project, or disappear into thin air or be abducted by aliens, etc.

 When you need to make a change and need access. You’ll be dependent on your web designer responding quickly and being willing to make the changes. You simply can’t count on both of those at all times. When you own your accounts, you don’t need to worry about those.

The best approach, and the one Blue Elephant strongly advises, is for you to open your own accounts in your own name. Then, you can give the web designer access as necessary. If the relationship ends for any reason, you’re free to find a new web designer and give them access. Your domain is keys to your Website! You wouldn’t give anyone keys to your house! Same principle applies with domain registration.


“Your domain is keys to your Website! You wouldn’t give anyone keys to your house! Same principle applies with domain registration.”

Blue Elephant recommends using NameCheap. The registrar company I decided to use for DNS registrar. Thus, I have no problem recommending.

They are plenty others out there. Like GoDaddy although I have not used GoDaddy, but as an TLD domain registrar is pretty good and easy to use interface. I have clients with GoDaddy why I can vouch for them. But one of the negative sides of GoDaddy you will be bombarded with up-sell tactics. Lots of pop-up specials on the screen. This can be annoying when you are trying to navigate around the site.

 NameCheap have an extensive database of TLD extensions. Including creative TLD’s all you need to bring your greatest ideas to life! If you can’t find it here, doubt you’ll find anywhere else! because they have an “easy to use” intuitive DNS management interface. It is free from clutter and unnecessary up-sell offers.

Namecheap’s client dashboard layout is straightforward. The Minimal design allows easy navigation thru-out the site. Easy editing of your products, make necessary changes if required. You have full ownership. You have access to the domain registrar’s control panel, and WHOIS privacy is included.

 Although NameCheap’s core business is domain registrars. They do offer other services including web-hosting, email, plus many more services. NameCheap domain registration process is straightforward.  Just search through the domains until you find one you like. If it’s available, click the (+) next to it, and it drops into your cart which shows up on the right-hand side. Check-out when you’re ready and complete the check-out process is quick and extremely easy. Easy as pie! 

  • Good service and security features.
  • ICANN Accreditation.
  • Domains are simple to transfer.
  • Minimal up-sell tactics.
  • Easy domain transfer and forwarding services.
  • 24/7 helpful customer support via help desk.
  • Very competitive pricing for all extra services.
  • Intuitive dashboard.

  • It’s not possible to use Premium DNS service alongside with other DNS services. I.e. CDN Content Delivery Network.
  • I have not noticed any performance difference between Premium DNS and Standard DNS.
  • Some domains can be very expensive.

You’ve probably seen the advert million times, offering free domains with your hosting package. That some hosting companies that are famous for it…

 The package deal might sound great but and there’s a but! The story with web hosting can be different. First off, hosting isn’t a regulated market in any way, so your package with some hosts may vary. And, if you ever do want to move to another host. Would be much easier if you’ve originally bought your domain name and hosting separately.

All you need to do is edit the domain’s name-server settings and you’re done. (your original domain name registrar will let you know how to do that, so no worries).

Another key point to remember your domain will always stay registered with NameCheap. There’s no need to transfer it to another web hosting company, Keep it independent! Keep Control!

 This is the most critical piece. Even if you lose control of your WordPress site and hosting, as long as you own the domain. You can point it elsewhere and be back online.

Domain names are a regulated market. There’s an Organization called Internet Corporation for Assigned Names and Numbers (ICANN). ICANN monitors the market and regulates domain registrars to some extent.

You see the pattern by now. Apply the same rules to other accounts, such as email marketing and social media accounts.

Do an inventory of your accounts. Do you have all the access you should? If not, sort it out with your web professional while there’s still time.



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