Excellent you’ve just created new or updated your website. Now you need some new images for your website. That requires no technical skills, no design skills, and no or minimal cost, would you do it?

It’s one thing you can change that will instantly make your website standout. Look more credible and professional, are new images!


“Requires no technical skills, no design skills, and no or minimal cost, would you do it?”

To give website a new fresh look. The number one thing Blue Elephant recommends, is to use good quality images on your website. Why? – Because it is the quickest way to upgrade the look and feel of your website with the least amount of work! Giving it nice new fresh look.

Using lower quality or wrong sized images, when the browser expands the image to fit the screen. the image is stretched and this ends up distorting the image and make it appear very fuzzy and pixelated.

By swapping in the right relevant images. This can instantly make your products more appealing and desirable. Making you look more professional, so your website appears more credible and trustworthy. But most importantly, it will make your website look more expensive! It’s a key quality improvement. The majority of people think of good quality, associate it with something that appears more expensive and luxury.

Why? – Because it is the quickest way to upgrade the look and feel of your website with the least amount of work! Giving nice new fresh look.

This is why displaying high quality and relevant images on your website. Not only will make your website appear more professional. It will also increase your visitors’ engagement – so it’s a win-win for everyone!

But before I provide the sites to find free and premium images. first of all, I will explain why its bad practice to copy images from Google search!

You need an image for your website banner. Preferably something quirky, fun for the theme of your website. You pop onto Google, type in “funny animals” and bang! Up pops huge number of images, some of which are perfect for your website. You right-click on one. Save the image, upload onto WordPress. And moments later, you are designing the perfect banner for your website promotion. Sounds almost too good to be true, doesn’t it? Unfortunately, that’s because it is.

Google can pull up countless images on any topic you can think of. As a result, the temptation to browse through those pictures, and pick the one best suited for your needs. But those images aren’t free for the taking.

They belong to someone! And using one without permission could get you into a lot of unnecessary legal trouble.

The pictures on Google Images may not have a watermark or a price tag, but that doesn’t mean they’re up for grabs. Unless you know for certain otherwise. Thus, to stay safe, the best way to assume that all the images you find from Google search (or any other search engine) are protected by copyright law! Using them without permission could result in legal action against you.

There’s plenty of stories of blogs and websites on the internet who infringed on copyright. And found themselves in legal hot water as a result. Usually, the offenders are facing legal action over a single photo, yes that right! The number of images you use doesn’t matter. One stolen image is one too many!

The cost of infringement is steep. With bloggers and websites paying thousands of dollars for photos. But could have been bought for less than €10 from online stock photo/image website or even free! The price to pay due to infringement is simply not worth it!

The bottom line is, unless you have received explicit (and written) permission from the copyright holder. Do not use random photos you find on the Internet. It’s a recipe for disaster and not worth the hassle, time, or cost.

Now got the legality bit out the way. While it’s our natural tendency is to only look for free images. Both free and paid as they both serve different purposes.

The free images are referred to as “creative commons”. They’re free for you to download. You can use them on your website as long as you provide proper credit to the owner of the image. (such as citing the source or the name of the person who took the picture).

Free images usually are less business focused and are more creative. You can find inspirational and artistic images in free resources rather than paid. They are great to use as backgrounds, header images, and mood pictures to help set the tone of your website.

Blue Elephant recommends both PIXABAY and PEXELS great places to find free images. The majority of images having free commercial license and no required attribution.

FLICKR.com and 500px.com are other great sources of authentic looking images. You need to be careful of available license and almost all of them do need attribution to the artist. you must give appropriate credit, provide a link to the license, and state if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

You’ll have tons of amazing material available to you right in your own website. Use that to your full advantage and fill your website with real images. If you take the photo, you own the copyright. And taking your own in-house photos is easy! You’ll only need a couple of things: a photo consent form if taking picture of 3rd party and a suitable camera

Premium paid images. They usually have a commercial looking theme, used for promotional ads, and business websites. While they are not as interesting or inspiring to look at, they tend to serve a specific purpose. You will generally find more options for business applications. For example, if you are looking for a generic image of people shopping. Paid images will give you more choices than free sources.

Blue Elephant recommends DEPOSITPHOTOS.com. The reason they have vast collection of photos, images and videos. The best thing about DEPOSITPHOTOS.com. Compared to Shutterstock or Abobe Stock, they don’t have big price tag of Shutterstock or Adobe Stock. below example of the monthly plan with cancellation anytime! (based on European pricing).

Company Pricing Image Plan/mth
Deposit Photos €61 (approx $69) 75 images/mth
Shutterstock €125 (approx $140) 50 images/mth
Adobe Stock €99.99 (approx $110) 40 images/mth

Pricing at the time of writing and exchange rate!


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