Excellent, you’ve just created new or updated your website. Now you need new images for your website, requiring no technical skills, no design skills, and no or minimal cost, would you do it?

The one thing you can change that will instantly make your website standout, providing a fresh new look, is new images!

“Requires no technical skills, no design skills, and no or minimal cost, would you do it?”

To give your website a new fresh look. The number one thing Blue Elephant recommends is using good quality images. Why?–because it’s the quickest way to upgrade your website with the smallest effort of work involved!

Using lower quality or wrong sized images when the browser expands the image to fit the screen. The image stretches causing distortion to the image, appearing fuzzy and Pixelated.

By replacing the images to the relevant ones, will instantly make your products more appealing and desirable. Great, you made the changes! The website looks more professional, more credible and trustworthy, plus looking more expensive! This is one of the key quality improvements for websites. When most people think of good quality; They associate with something that feels and looks more expensive and luxurious.

Having quality relevant images on your website, not only will appear more professional, and the bonus, increasing your visitor’s engagement. It’s a win-win for everyone!

“Why?–Because it’s the quickest way to upgrade your website with the smallest effort of work involved!” 

But before I provide the websites where to find free and premium images. First, I will explain why it’s bad practice to copy images from Google search!

You need an image for your website banner, something quirky, a fun theme for your website. You pop onto Google and enter the search “funny people” and bang! Up pop’s a huge number of images; many are perfect for your website. You right-click on one. Save the image, upload onto WordPress. And moments later, you are designing the perfect banner for your website promotion. Sounds too good to be true, doesn’t it? That’s because it is!

Think of every topic from, animals, people, cars, planes, motorcycles… Google can pull up countless images on these topics. As a result, the temptation to browse through those pictures and pick the one best suited for your needs. But those images aren’t free for use.

They belong to someone! And using one without permission could get you into hot water with unnecessary legal trouble.

The pictures on Google may not contain a watermark or a price tag, but that doesn’t mean they’re available for free. Unless you know otherwise, to stay safe, assume that every image you find from a Google search (or any other search engine copyright law protects)!  Using them without permission may cause legal action against you.

There’s plenty of stories of blogs and websites who infringed on copyright. And found themselves in legal hot water. Sometimes, the offenders are facing legal action over a single photo, yes that right! The number of images you use doesn’t matter. One stolen image is one too many!

The cost of infringement is steep. With bloggers and websites paying thousands of dollars for photos. But you could have bought for less than 10 bucks from online stock photo/image website or even free! The price to pay due to infringement is not worth it!

Conclusion, unless you have received explicit (and written) permission from the copyright holder. Do not use random photos you find on the Internet. It’s a recipe for disaster and not worth the hassle, time, or cost.

Now I’ve got the legality bit out the way. While it’s our natural tendency is to look for free images. But, both free and paid as they both serve different purposes.We refer the free images to as “creative commons”. They’re free for you to download. You can use them on your website as long as you give the proper attribution credit to the owner or source of the image.Free images are less business focused and have more artistic creativity. You can find inspirational and artistic images in free resources than paid. They are great to use as backgrounds, header images, and mood pictures to help set the tone of your website.Blue Elephant recommends both PIXABAY and PEXELS great places to find free images. Most images have a free commercial license and no required attribution.FLICKR and 500px are other great sources of authentic looking images. You need to be careful of licenses and most of them need attribution to the artist. We must give credit by adding a license link on the website and must state if changes made. You may do so, but not in any way that suggests the image owner endorses you or your use.The premium paid images, most having a commercial-looking theme, used for promotional ads and business websites. While they are not as interesting or inspiring to look at, they serve a specific purpose. You will find more options for business applications. For example, if you are looking for a generic image of people shopping. Then paid images will give you more choices than free sources.Blue Elephant recommends DEPOSITPHOTO’s The reason, a vast collection of photos, images and videos, almost as good as Shutterstock’s database. The best thing about DEPOSITPHOTO’s, compared to Shutterstock or Adobe-Stock. DEPOSITPHOTO’s doesn’t come with the large price tag of Shutterstock or Adobe-Stock. below the examples of the monthly plans with cancellation at anytime! (based on European pricing).

Company Pricing Image Plan/mth
Deposit Photos €61 (approx $69) 75 images/mth
Shutterstock €125 (approx $140) 50 images/mth
Adobe Stock €99.99 (approx $110) 40 images/mth

Pricing at the time of writing and exchange rate! Note: Deposit Photos is an affiliate link, I use for analytical data.

You’ll have tons of amazing material available to you right on your own website. Use that to your full advantage, fill your website with real natural images. If you take the photo, you own the copyright. And taking your own in-house photos is easy! You’ll only need two things: a photo consent form if taking a picture of a 3rd party and a suitable camera.

 

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